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  • Writer's pictureShari Gibbons

Case Study: Systemic Team Coaching Fuels Growth at Tech Startup

Client: TechScale, a rapidly growing software company experiencing growing pains after a recent strategic pivot that is now gaining traction in the market. (TechScale is a fictional name to protect client confidentiality).

Challenges: TechScale's impressive growth was accompanied by a surge in internal friction. The leadership team struggled with an unclear vision after the pivot, product and sales teams operated in silos, and cultural issues hampered collaboration. Disagreements about resource allocation and strategic priorities further strained communication.

·       Leadership Challenges: The leadership team, while possessing strong technical skills, lacked experience leading a large, growing organization. Their management styles clashed, hindering decision-making and creating uncertainty among employees.


·       Cross-functional Silos: Communication and collaboration between departments, particularly product, sales, marketing, and technology, were fragmented. This led to misaligned goals, product development issues, and missed sales opportunities.


·       Cultural Issues: The fast-paced environment fostered a culture of competition and blame rather than collaboration and learning. This limited innovation and employee morale.


·       Strategic Misalignment: With rapid growth, TechScale lacked a clear strategic direction. Disagreements arose regarding resource allocation, leading to inefficiencies and missed opportunities.

Solution: TechScale implemented a comprehensive year-long coaching program that addressed both individual and systemic challenges.

·       Executive Coaching: The CEO/Founder and the leadership team received individual coaching focused on adaptive leadership challenges. The coaching helped them develop communication skills, address personal biases and limiting beliefs, enabling them build the trust and clarity to create a shared vision for the company's future.


·       Systemic Team Coaching: Cross-functional teams participated in facilitated coaching sessions. These sessions focused on improving strategic foresight, internal and external communication, fostering collaboration, an outward-in focus, and resolving conflicts constructively. The coaching helped teams develop shared goals, understand each other's perspectives, and improve problem-solving skills.


·       Balanced Golden Triangle: By fostering collaboration and communication, the coaching program helped TechScale create a more a balanced approach to the growth impacts in the three key areas of strategy, execution, and culture.


·       Improved Leadership: Organizational leaders emerged from coaching with a more unified vision and a more collaborative leadership style. This led to improved decision-making and a more positive company culture.


·       Stronger Teams: Cross-functional teams functioned more effectively, leading to improved product development, streamlined sales processes, and more effective marketing campaigns.


·       Strategic Alignment: With a clearer vision and improved communication, TechScale developed a more focused strategic plan. This led to better resource allocation and a renewed sense of purpose within the organization.


·       Continued Growth: Following the coaching program, TechScale maintained its impressive growth trajectory, tripling its revenue while fostering a more positive and collaborative work environment.

Conclusion: This case study demonstrates the power of a combined executive and systemic team coaching approach in addressing the challenges of rapid growth. By equipping leaders with the necessary skills to navigate complexity and fostering collaboration across teams, TechScale was able to achieve significant improvements in leadership, communication, and overall business performance.

Note: TechScale is a fictional name to protect client confidentiality.

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