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  • Writer's pictureShari Gibbons

How To Find a Business Coach

Updated: 7 days ago

Photo of a lion symbolizing the power of business coaching

Here's a guide to help you find the right business coach for your needs:

1. Define Your Goals and Needs

The first step is to get clear on what you want to achieve through coaching. Here are some questions to consider:

  • What are your biggest business challenges?

  • What areas do you want to improve in as a leader?

  • What specific goals do you hope to achieve with coaching?

Having a clear understanding of your goals will help you find a coach who specializes in the areas where you need the most support.

2. Research Your Options

Once you know what you're looking for, start exploring potential coaches. Here are some resources to consider:

  • Online directories: Websites or coach directories of professional coaching organizations can help you find coaches in your area or niche.

  • Industry associations: Many industry associations have referral programs or lists of recommended coaches.

  • Personal network: Ask colleagues, mentors, or other business owners for recommendations.

  • Conferences and workshops: Attending industry events can be a great way to connect with potential coaches.

3. Consider Credentials and Experience

While formal certifications aren't always mandatory, some coaches hold credentials from reputable organizations like the International Coach Federation (ICF). Look for coaches with experience running businesses, who invest in their own professional development, and who have worked with businesses facing similar challenges to yours.

The best business coaches are also trained in systemic team coaching. This approach incorporates a broader perspective, recognizing that the client operates within a complex system of interconnected elements (e.g., company culture, team dynamics, industry trends). By fostering systemic thinking, the coach empowers the client to not only address their immediate challenge but also consider its impact on the larger system. This leads to more sustainable and impactful solutions for the entire organization.

4. Schedule Initial Consultations

Most coaches offer complimentary initial consultations. This is your chance to get to know the coach, ask questions about their approach, and see if there's a good fit. Here are some key things to consider during your consultations:

  • Coaching style: Does the coach's approach resonate with you? Do you feel comfortable communicating openly and honestly with them?

  • Chemistry and communication: Trust and clear communication are crucial for a successful coaching relationship. Pay attention to how you feel interacting with the coach.

  • Assessing coaching readiness: Coaching isn't a magic bullet. It requires a client's willingness to be introspective and commit to change. Before embarking on a coaching journey, an effective coach will assess your coaching readiness. This ensures both parties are aligned on expectations and goals.

  • Understanding the distinction between technical challenges and adaptive challenges: Business challenges come in two flavors: technical and adaptive. Technical challenges have clear solutions (e.g., improving public speaking skills). Adaptive challenges involve deeper, more complex issues (e.g., shifting a company culture). Exceptional coaches understand how to empower clients to discover their own solutions, fostering self-reliance and long-term growth.

  • Coaching Supervision: Top-tier coaches don't operate in a vacuum. They actively seek coaching supervision. Supervision involves investing in coaching supervision to continuously improve their skills, address blind spots, and ensure they're delivering the most impactful coaching possible.

  • Pricing and packages that deliver the best ROI: Business coaching fees vary depending on experience and location. Be sure to understand the coach's pricing structure and what their packages include. The best coaching results are delivered by a business coach that delivers the impact needed to be the best return on your investment.

5. Make an Informed Decision

Don't feel pressured to choose the first coach you meet. Take your time, interview several coaches, and choose the one you feel most confident can help you achieve your goals.

Bonus Tip: Look for coaches who offer a free initial coaching session. This allows you to experience their coaching style firsthand before making a commitment.

By following these steps, you can increase your chances of finding the right business coach who will empower you to take your business to the next level.


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