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  • Writer's pictureShari Gibbons

What Does a Business Coach Do? Your Guide to Growth

Updated: 7 days ago

Running a business is a thrilling but often an overwhelming and lonely journey. You wear many hats, face complex challenges, and constantly strive for growth. This is where a business coach can become your secret weapon.

Empowering You to Achieve Your Vision

A business coach is your strategic partner, a sounding board, and an accountability buddy all rolled into one. They work collaboratively with you, the business owner or leader, to help you achieve your vision and navigate the roadblocks along the way.

Here's a breakdown of what a business coach can offer:

·       Clarity and Focus: Feeling lost in the daily grind? A coach can help you define your vision for the business, set clear and measurable goals, and develop a roadmap for achieving them.


·       Strategic Planning: Business coaches can guide you through the strategic planning process, helping you develop effective strategies for marketing, sales, operations, and more. Carving out the time to make sure you prepare your organization for the future is important to stay ahead of the competition and it is easy to get lost in day-to-day business details.


·       Enhanced Leadership: Through coaching, you can hone your leadership skills, improve communication, delegation, and become more adept at motivating your team. This frees you up to spend more time helping the organization become future-fit.


·       Problem-Solving: Faced with a tough business challenge? A coach can provide fresh perspectives, help you analyze the situation, and work through roadblocks to find solutions.


·       Accountability: Having a coach in your corner keeps you motivated and focused on achieving your goals. They will hold you accountable for achieving your objectives and celebrating your wins along the way.


Business Coaching vs. Systemic Team Coaching

The world of coaching offers various specializations, and it's important to understand the distinction between business coaching and systemic team coaching:

·       Focus: Business coaching takes a holistic approach, addressing your specific needs as a business owner or leader. It encompasses everything from strategy and leadership to problem-solving and accountability.


·       Team Dynamics: Systemic team coaching, on the other hand, focuses specifically on the entire ecosystem and team dynamics. This approach helps entire teams improve communication, collaboration, and overall effectiveness by addressing underlying issues within the team system. This becomes more and more important as your organization grows.

Choosing the Right Coaching Approach

The best coaching approach depends on your current situation and goals. Here's a quick guide:

·       Business Coaching: A strong choice for owners and leaders looking for a comprehensive approach to business growth, improved leadership skills, and overall strategic guidance.


·       Systemic Team Coaching: Ideal for fast growing companies who need to leverage their team and leadership capacity building

Photo of a graphic saying 'Don't Panic' referring to tough business problems that a business coach can help solve.

as the company expands.  It is also important for teams struggling with internal conflicts, communication breakdowns, or a lack of collaboration. Systemic team coaching can help them identify and address these issues, leading to a more cohesive and productive unit.

Investing in Your Success with Business Coaching

Whether you're a seasoned entrepreneur or just starting out, a business coach can be an asset. By partnering with a skilled coach, you gain the clarity, focus, and support you need to achieve your goals and take your business to the next level. We recommend that you work closely with your business coach to make sure you get the proper return on your investment in coaching.


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